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Sonata, Elantra, Tucson and Entourage Earn Top Category Honors
FOUNTAIN VALLEY, Calif., Sept. 5 -- Automotive research and consultingfirm AutoPacific announced today that Hyundai has won the 2007 IdealVehicle Award in four product segments:
-- Most Ideal Premium Mid-Size Car: Hyundai Sonata -- Most Ideal Compact Car: Hyundai Elantra -- Most Ideal Compact Crossover SUV: Hyundai Tucson* -- Most Ideal Minivan: Hyundai Entourage *Hyundai Tucson also took home the Vehicle Satisfaction AwardAutoPacific's second annual Ideal Vehicle Awards (IVA) ranked automanufacturers for how closely their 2007 model year cars or trucks came tomatching owners' expectations and criteria. The vehicles that customerssaid they would change the least were considered the most "ideal." Measurements for the award include consumer trust, anticipation,expectations and reality.
"Hyundai has done an outstanding job understanding their target buyerand is creating the product that is 'ideal' for its buyers," saidAutoPacific's President, George Peterson.
"These awards are a reflection of Hyundai's continued commitment to ourcustomers," said John Krafcik, vice president, Product Development andStrategic Planning, Hyundai Motor America. "The Hyundai brand stands forindustry-leading quality, superior standard safety technology, and greatvalue -- with these values we'll continue to work hard to meet theexpectations of our customers."
To determine the winners, AutoPacific asked owners to rate their new caror truck on how close it came to "ideal" in the following areas: exteriorsize; passenger roominess; cargo space; driver's seat comfort; driver'sseat visibility; interior technology; power; ease of getting in and out;interior storage compartments; and tires and wheels.
The IVA ratings reflect input from buyers of new vehicles purchased fromSeptember 2006 through December 2006. Over 24,000 respondents providedinput for these awards.
AUTOPACIFIC
AutoPacific is a future-oriented automotive marketing andproduct-consulting firm. Every year it publishes a wide variety ofsyndicated studies for the automotive industry. The firm also conductsextensive proprietary research and consulting for auto manufacturers,distributors, marketers and suppliers worldwide. Additional informationcan be found at http://www.autopacific.com/.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif. is asubsidiary of Hyundai Motor Company of Korea. Hyundai cars and sportutility vehicles are distributed throughout the United States by HyundaiMotor America and are sold and serviced by more than 750 Hyundaidealerships nationwide.
Journalists are invited to visit our news media web site:http://www.hyundainews.com/
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