Icon See Your Logo Raleigh NC

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Originally published at Internet.com

Branding and visual penetration can be an ongoing campaign for an e-business. Opportunities to insert your logo, company name or some other identifier into your products will help customers and visitors to retain a visual image of your company.

One method for creative and unique logo placement is a browser (or bookmark) icon, often referred to as "favicon." When visitors come to your site, your company logo will act as the icon on their browser and it will also serve as an identifier for your site in a bookmark list. In fact, you can display your unique image in any place where an individual icon is used - desktops, start menus, task bars, etc.

Creating the branded browser icon can be as simple as designing the image and placing the file in the root directory of the site. Be aware that not every version of every browser on every platform will be able to see the icon. However, it is relatively easy to implement and a number of your visitors will be able to view it.

A unique icon will make your site stand out from among the others in an Internet user's list of favorites and will help to brand your e-business. Here are some resources for creating them:
Favicons - Bookmark Icons IE only
The Dastardly "favicon.ico not found" Error
Custom Icons in IE5