Increasing Billboard Visibility Dallas TX

Virtually every billboard owner has one billboard face with poor visibility. Here are some ways that investors can improve a bad sign and maximize its profits.

Local Companies

Billboards by The Day
(214) 953-1999
2602 Mckinney Ave
Dallas, TX
Primar Media
214-755-7667
2511 Boll St.
Dallas, TX
Hopkins Outdoor Advertising
(214) 369-1617
6517 Hillcrest Ave
Dallas, TX
Chandler Signs
(214) 902-2000
3201 Manor Way
Dallas, TX
Global Outdoors
(214) 373-7725
6060 N Central Expy
Dallas, TX
Camelot Communications, Ltd
(214) 373-6999
8140 Walnut Hill Lane
Dallas, TX
CBS Outdoor
(972) 243-1100
11233 N Stemmons Fwy
Dallas, TX
American Quick Signs
(214) 660-9900
10244 Garland Rd
Dallas, TX
Albert Outdoor Advertising
(972) 239-5800
6510 Lyndon B Johnson Fwy
Dallas, TX
Futuremedia Inc.
(214) 770-0000
14881 Quorum Dr
Dallas, TX

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Almost every billboard owner has a billboard face with poor visibility. Maybe you built the sign for the great visibility of the other side, or maybe it was a great read at one time, but there is at least one bad advertising face in every portfolio. So what do you do to maximize that one clunker?

Here are some ideas:

 

If the problem is blockage, try to fix it

As long as a tree is on private property, you have the right to ask the neighbor if you can trim or remove it. It never hurts to ask. You may offer them cash or some other concession if they will allow you to do so. Even if a tree is on highway right-of-way, it still never hurts to ask. You’d be amazed how many trees and other vegetation obstructions have been removed legally by just asking the proper authority. If the problem is blockage from a man-made obstacle, such as a flag or someone’s business sign—again, it’s the right step to ask if the obstruction can be moved or removed. One of my best billboard deals of all time was buying a vacant sign in downtown Dallas from a big company for next to nothing, because it had a terrible blockage from a parking sign right in the middle of it. Apparently, they had never bothered to ask the parking sign owner if it could be moved. I immediately got the green light from the owner, without a penny of compensation, just to be a good neighbor. I lowered the sign to where it did not block the billboard at all, yet did not damage to the effectiveness of the parking sign either.

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Author: Frank Rolfe
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Featured Local Company

Billboards by The Day

(214) 953-1999
2602 Mckinney Ave
Dallas, TX