| provided by: |  |
3/15/2008 | Technology
With several states implementing crackdowns on cell phone use and text messaging, technologies such GM's OnStar and Ford's SYNC in-car communications and entertainment systems are getting attention.
SYNC, based on Microsoft software, and for now exclusive to Ford on a number of 2008 models, provides consumers the convenience and flexibility to bring digital media players - Apple iPods, Microsoft Zunes, and other MP3 players - and Bluetooth-enabled mobile phones into their vehicle and operate the devices via voice commands or with the vehicle's steering wheel or radio controls.
OnStar, which has been around much longer, continues to evolve and the latest version combines concierge services with turn-by-turn navigation with the ability to automatically alert OnStar and emergency responders if on-board sensors detect an accident or rollover.
SYNC is available in 12 Ford, Lincoln and Mercury vehicles: Ford Edge, Explorer, Focus, Fusion, Sport Trac, Taurus, Taurus X, Lincoln MKX and MKZ, and Mercury Milan, Mountaineer and Sable.
In California, hands-on cell phone in a moving vehicle use will be prohibited beginning July 1. The California Highway Patrol, which recorded 4,236 traffic fatalities in California in 2006, called cell phone use the No. 1 cause of accidents found to be caused by distractions.
While many hands-free systems are offered, they tend to be available on newer, more expensive models. The aftermarket is responding with hands-free systems that can be retrofitted in older, existing vehicles.
SYNC, which is comprised of upgradable software, will add new features later this year, including 911 Assist, a feature that will help drivers connect with emergency assistance in the event of an air bag deployment, and a "vehicle health report," which drivers can retrieve from the SYNC website. Further information and updates on SYNC can be found at www.syncmyride.com.
Consumer research has shown that 66 percent of consumers who experienced SYNC said it improved their opinion of Ford and that 57% were more likely to buy a Ford after learning about SYNC. Ford estimates that there will be 1 million SYNC-equipped vehicles on the road by 2009, including the Ford F-150, Ford Escape, Expedition, Lincoln Navigator and Mercury Mariner. SYNC will also be offered on the all-new Ford Flex coming to dealerships this summer.
Related content:
State-by-state summary of cell-phone vehicular laws
Ford Motor Company's MySync
General Motors' OnStar
Continue to article on OnWheelsInc.com