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The adage “you have to spend money to make money” does not have to guide a property owner's marketing efforts for vacation rentals. In fact, the marketing strategy that produces the best results is word-of-mouth recommendations, also called viral marketing.
Want to get people talking about a vacation rental property? It’s easier and less expensive than many people think. Skip the advertisements in the daily newspaper, which are usually costly and are recycled after one reading. Try a few of these low-cost methods:
Include information about the vacation rental in every e-mail
Most e-mail programs are capable of attaching a small amount of information to the end of every e-mail sent, called an e-mail signature. Taking advantage of this simple feature can help reach hundreds of people without spending a dime.
Tip: Keep the information short and simple, such as “Beachfront vacation rental in downtown Miami” followed by a hyperlink or phone number.
Post on Craigslist
Free, simple and effective. Marketers don’t come across opportunities with these qualities very often; when they do, they don’t hesitate. Create a posting on Craigslist (select the city > create posting > housing offered > vacation rental). Consider posting to several major cities within a few hours of the property. In addition, if the vacation rental is in a location that would have widespread appeal, such as Las Vegas, consider posting to major cities nationwide.
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Author: Rossi Giard
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