Matan Barak5: Superwide-Format Printer Orlando FL

Figorol was established in 1978 as an industrial print shop providing output for advertising agencies.

Local Companies

Royall Media, Inc.
(386) 747-1964
1916 S. Ferncreek Ave
Orlando, FL
Acropolis Inc
(321) 281-8105
2500 Kunze Ave
Orlando, FL
The Group Advertising
(407)898-2409
4767 New Broad St
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Action Products International
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Air Power Marketing
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PO Box 10
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Egg Marketing & Public Relations
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Wilkie Birdsall
407-619-6185
614 North Eola Drive
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Steve Rugg
407-277-2406
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C&C Transcription, Inc.
(407) 240-3213
5439 Micco Drive
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1 Team Advertising Inc
(407) 854-5138
334 Fairlane Ave
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For this month's printer review, WFI spoke with Norbert Figarol, GM and owner of Figarol based in Tours, France. This shop had the distinction of being the first to install the new Matan Barak5—Matan's 5 meter UV superwide-format digital printer.

Figorol was established in 1978 as an industrial print shop providing output for advertising agencies. "What differentiates us from other print providers is our avant-garde approach and implementation of the most innovative digital printing techniques to allow our customers to benefit from high quality prints for the most challenging and cutting edge applications," said Figarol. "We provide innovative graphic imaging solutions for events, retail, and marketing needs. Our knowledge of materials and printing machines/processes enable us to assist and guide our clients in making the right printing decision for their needs," he added.

Figarol's artistic background and experience as professional photographer, served as uncompromising qualitative evaluation tool when considering the Barak5 as its first 5m wide UV digital printer to be added to the shop's respectful production site.

He said that the Barak machine was purchased to complete and enhance their existing production capacity which did not cover the 5-meter format and one area that being asked for more frequently by his clientele. "We wanted the most versatile machine and the Barak5 is just that. When considering the different Superwide-format alternatives available in the market, we decided to focus on the newest UV technology, which is the most up-to-date technology in superwide-format digital printing. The new UV printer's are at the edge of technology and has the best future evolution potential, in terms of implementation of additional features in fast time frames. Therefore, we looked into new printers' generation, featuring 600 dpi print-heads, free-fall and flatbed options, and that would enable printing on a wide range of media. The Barak answered our requirements without compromising the printer's impressive throughput, printout's excellent resolution, within a reasonable pricing," said Figoral.

He saw a Barak5 demonstration when it was launched at FESPA 2007. Following the show, he was invited to Matan's headquarters in Israel for a personal demo and technical evaluation of the Barak, which resulted with its purchase and installation at his site, by early September 2007.

The installation went very smoothly. "Throughout the installation process, the machine was actually running production of our clients' orders. This enabled us to start sales during the machine's installation at our site! What made this job delivery ('early' production) possible was definitely the machine's excellent engineering and intuitive human interface that lead its design," Figarol said.

The printer is mainly dedicated to the production of superwide-format applications (flexible and rigid media) and for production of long runs by using the handy multi-roll option.

He added that since having the Barak5 in house it has enabled them to offer to its customers "a full one-stop-shop platform for 5m wide applications, thanks to its versatility in using rigid and flexible materials, and producing wide range of applications, by using its high production mode to deliver within short time frames."

"The Barak has greatly contributed to the enhancement of our production capacities, and enabled us to extend the diversity of applications (solutions) we offer," he concluded.

author: BY DAVID FELLMAN


Featured Local Company

Royall Media, Inc.

Ad Agency Royall Media, Inc.'s Website

3867471964
1916 S. Ferncreek Ave
Orlando, FL
http://www.royallmedia.com

Royall Media, Inc. is a full service advertising agency taking an integrated approach to client's marketing campaigns through consistent branding across print, radio, TV, and interactive web. The company also consults on developing marketing plans, provides market research, and implements guerrilla marketing tactics. The company's most notable niche is the building of interactive websites, search engine optimization, online marketing, and online PR to drive traffic to websites once they are built. The company has also developed a technology to provide search engine indexing of Flash websites (normally difficult if not impossible for search engines to index in their organic results.) The results oriented company puts tracking efforts in place and makes suggestions to improve upon a company's then current marketing efforts and for everything the agency does from that point forward. Clients range from the privately owned company to larger international corporations that include Hilton, Ruth's Chris Steak House, TGI Fridays, Darden Restaurants, Orange Lake Resorts, and Fiserv.

Royall Media, Inc.'s Marketing Blog
Royall Media, Inc.'s Press Release Blog

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