There are a few different types of leads to choose from and literally hundreds of lead companies to buy them from.
A few different types of the mortgage loan leads you can purchase would be “real time” leads, which are only seconds old by the time you receive them. There are also the old or recycled leads which you can receive relatively cheap and usually in bulk.
Be careful with the recycled leads because you can guarantee that they have been through many loan officers before they have reached your desk, so don’t be expecting much on the quality end of these leads.
Than there is the live transfer lead where the prospect is transferred to you from a representative of the lead company once they have made contact. Just make sure you are available to take the call.
Once you have decided which type of lead is best for you, it comes time to decide on which lead company to invest in.
My suggestion to you would be to call and speak with someone in customer service. Get a feel for how they obtain their leads and how they deliver them, as well as gathering information on their return policy.
If you are unable to reach anyone in customer service, or they are not clear on their answers to your questions, than it is time to move onto the next lead company.
Remember, you work hard for your money, and if you feel as though the quality of the customer service is not good or meeting your expectations, than most likely the quality of the leads will not be good or live up to your expectations.
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