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Networking events are not the only opportunities you have to network. There are opportunities to network everywhere you go: At the dentist office, at the gym or even in a crowded store. Most of us do not take advantage of these opportunities out of fear of being considered too pushy or developing a reputation as just another nagging salesperson. The amount and effectiveness of the networking that you do plays a very important role in the success or failure of your business. So how then do you network effectively without being perceived as a pest?
Stop worrying what others think
Start by not worrying so much about what other people think. People will develop their own opinions about you no matter what you say or do. What people think about you, whether good or bad, is out of your control.
Talk business second
If you are the first one to speak, never start off talking about your own business first. Instead, ask about their business and listen carefully. Even if you don’t have much interest in their business, be sure to ask them a question or two to let them know that you were listening. If they say anything remotely related to your own business services, wait until they are finished speaking, then point out the relation between their business and your own. Next, begin explaining about your business services. They will likely give you the same respect by listening attentively as you explain your business. If they ask you a question that you didn’t already answer while you were talking, then you know that they were listening and that you were able to network effectively. Exchange cards with them and follow-up up with an email the very next day, stating how much you enjoyed learning about their business and reminding them of your business services, as well as any special promotions that you may have.
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Author: Kesha Gayles-Brown
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