Online banking pros and cons Tampa FL

Banks have embraced the internet as an inexpensive way of doing business with their customers. However, there are several major risks of online banking, including identity theft.

Local Companies

Wachovia Bank
(813) 276-6620
100 S. Ashley Dr., Ste. 1000
Clearwater, FL
SunTrust Bank of Tampa Bay
(727) 568-5467
800 Carillon Pkwy. Suite 100
Clearwater, FL
Intervest Bank
(727) 556-2755
2575 Ulmerton Rd
Clearwater, FL
Regions Bank
(727) 571-7190
13535 Feathersound Dr
Clearwater, FL
Bank of America
(727) 725-9677
1600 N McMullen Booth Rd
Clearwater, FL
First Bank
(727) 669-8645
3024 Enterprise Road East
Clearwater, FL
Old Harbor Bank
(727) 451-2265
2605 Enterprise Road, Suite 100
Clearwater, FL
Regions Bank
(727) 669-6250
3021 Enterprise Road East
Clearwater, FL
Wachovia Bank
(727) 538-4565
2699 Gulf to Bay Blvd
Clearwater, FL
Colliers Arnold
(727) 442-7184
311 Park Place Blvd. Suite 600
Clearwater, FL

Unfortunately, certain clever criminals have made the very notion of online banking inherently risky. Using a system known as "phishing", these unscrupulous types have sent out millions of e-mail messages that appear to be from legitimate banking institutions, asking customers for personal information, such as usernames, passwords, credit card numbers and Social Security numbers. Many people have replied to these messages without realizing that they are not from their bank, but from someone who wants to steal information from them.

An even worse problem is that of "pharming" where malicious code directs customers who are trying to find a bank's Website to a site that the criminals have set up that looks just like the real one. This one, however, is only there to steal information.

This has led to some customers losing money, as the crooks have been able to infiltrate their bank accounts using the stolen information. An even worse outcome is that there is not a bit more unease among all consumers about engaging in financial transactions online.

There are a number of solutions in the works. Some of them involve more detailed questions of customers as the log in, so that their identities can be more accurately confirmed and so that the customers can be assured that they are at the right Website. The hardware solutions are more effective, as they require that the customer use a physical device to connect, such as a card that displays a number that changes once a minute that only the real bank's server knows. The problems with these solutions are cost and the problem of physically distributing the devices to the public. Internet commerce is still in its youth, and these problems will eventually go away as the entire system becomes more sophisticated. In the meantime, customers who bank online should make a habit of becoming more cautions as they use the Web for financial purposes.

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©Copyright 2005-06 by Retro Marketing. Charles Essmeier is the owner of Retro Marketing, a firm devoted to informational Websites, including http://www.homeequityhelp.net, a site devoted to information regarding home equity lending.


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Featured Local Company

Wachovia Bank

(813) 276-6620
100 S. Ashley Dr., Ste. 1000
Clearwater, FL