Product Promotion Oakland CA

When launching a new product on the market, gaining sales and exposure can be a challenge. The five steps in this article can be effective when marketing and establishing a new product.

Local Companies

Clear Channel Outdoor
(510) 835-5900
555 12th St., Ste. 950
Oakland, CA
KTVU-TV
(510) 834-1212
Two Jack London Square
Oakland, CA
ThoughtfullPromotions
(510) 681-0063
6400 Christie Ave., Ste. 4401
Emeryville, CA
illumobile Corp. - Digital Outdoor - "Get Your Word Out!"
(415) 738-6421
2680 Bancroft Way
Berkeley, CA
DDB San Francisco
(415) 732-3600
555 Market St., 5th Flr.
San Francisco, CA
Cumulus Media (KNBR, KFOG, KSAN, KTCT)
(415) 995-6800
55 Hawthorne St., Ste. 1100
San Francisco, CA
Britevision Media
(415) 374-8210
50 1st St
San Francisco, CA
Foster Interstate Media Inc
(415) 538-7070
26 Pier Ste Annex2
San Francisco, CA
Clear Channel Radio
(415) 975-5555
340 Townsend St.
San Francisco, CA
Billboard Connection
(408) 881-4193
660 4th St
San Francisco, CA

Methods of Success for Promoting a New Product

Launching a new product on the market, to gain sales and exposure for it can be a challenge. The five steps below can be effective when marketing and establishing a new product more effectively.

  1. Packaging. When you put a new product in a package, you want it to be eye-catching so that it tells the consumer exactly what the product is, at first glance if possible. Marketing experts call this “impulse appeal” because the purpose of the product is immediately evident upon seeing it displayed on the store shelf. The packaging should also exhibit the importance of your product, so that the consumer can see their own need in purchasing it. Your product details should be described with as little detail as possible, but in an informative fashion. The packaging should highlight the attributes of your product and also promote the fact that it is easy to use and will add convenience to the consumer’s life.

  2. Trade shows. When you launch a new product on the market, one way to get immediate exposure to consumers is to display your product in booths at trade shows. Do a little research to find out when and where trade shows will be held that feature the type product you have; display your product at as many of these shows as possible. Booth space at these types of shows is usually very cost-effective, because it gives great exposure to your new product by allowing you to sell it directly to consumers, who will advertise for you through word-of-mouth.

    Some trade shows in smaller cities offer free booth space. For those shows that are too far away or would not be within your budget to attend, you may be able to convince someone else who attends them to display your product in their booth. Ask someone who sells similar products -- they may be willing to display your product with theirs for a percentage of the sales. Or, they may split the cost of the booth space with you. If your product creates sales and interest, they may also want to become a distributor of your product, which would be an added benefit!

    ...

Click here to read the rest of the article at HowToDoThings.com

Author: James Lowrance

Featured Local Company

Clear Channel Outdoor

(510) 835-5900
555 12th St., Ste. 950
Oakland, CA
http://www.cbsoutdoor.com/

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