In the meetings where the marketing staff brainstorms about what sorts of items to buy on their limited budget, the usual pens, coffee cups, and t shirts come up. Only a truly creative and groundbreaking marketing team would come up with a creative, fun, and unique promotional item like boomerangs.
If you are lucky enough to have such a team doing your promotions, you should take their advice. Promotional companies do sell promotional boomerangs, and they are enjoyed by all those who are lucky enough to get them as a promotional gift. Boomerangs and similar products will represent your company as a place where people’s enjoyment and pleasure matter, and the good times that they have with your promotional items will come to be associated with your business. In addition, promotional boomerangs will help you attract younger customers, thereby cultivating a new generation of business.
The word boomerang classically means a certain kind of hunting tool or weapon that originated in Australia. It was known for its unique curved design, and for returning to the thrower if it was thrown skilfully, although not all boomerangs were designed to come back. However, in terms of today’s publicity culture, a boomerang is usually made of plastic, not carved from Australian wood, and can be an umbrella term to refer to any number of different kinds of throwing toys. You are far more likely to see them being thrown on people’s lawns than in the outback.
Promotional boomerangs can be found in the traditional crescent shape, in a wide variety of colours. These shapes provide a large surface for you to have your logo and your contact information imprinted. Your customers will see it every time the boomerang gets tossed to them. Other shapes include a three armed propeller shape which allows you to write your information on each of the propeller arms, and a four armed propeller with four surfaces for your logo. Each of these is a flying toy that can be tossed between people and cover great distances.
These three basic designs come with many variations in shape, size, and material. All of them, with a little practice, can come back to the thrower as well as being tossed between two people. They are quite inexpensive, and people will enjoy getting them as part of your promotion. The best part is that while they are practicing trying to make the promotional boomerangs come back to you, your logo lands in their hands again and again.
Boomerangs are part of a family of products known as casual sports products, meaning that they are played with, though not in a competitive setting. Other products in the same category with boomerangs include plastic Frisbees or throwing disks, vinyl throwing discs, ring shaped Frisbees, mini disks, collapsible disks, stretchy disks, and triangular flying “disks.” Many of these items are included in beach themed gift bags or baskets, another favourite with clients. Promotional boomerangs are the perfect promotional gift because they keep returning to the recipient, and your information along with it.
Matt Franks is director of Fluid Branding (http://www.fluidbranding.com), the UK's largest supplier of promotional boomerangs and Promotional Products. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit Eco Incentives at http://www.ecoincentives.com
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