We have all heard about, or have experienced the pain first hand of being burned by a mortgage lead company. And although this may happen to loan officers more often than not, there are some good lead companies out there, where it is possible to get a good return on your investment.
It is only a matter of taking your time and doing your research.
It also has a lot to do with the type of lead you buy as well, so make sure you research exactly what it is that you are buying.
If a mortgage lead company is buying their leads in bulk from a third party company and selling them to loan officers at a profit, than that lead company is doing what is known as recycling leads. Or, to put it bluntly, they are selling junk.
And who knows how many times that third party company sold their leads to other mortgage lead companies.
If a lead company is obtaining their leads from sites they own and operate on their own, than chances are you will be receiving a good quality lead.
Especially if they sell their leads in real time, and/or, exclusively.
The best way to find out about how a mortgage lead company obtains their leads is to call and speak with a live person in the customer service department.
Ask point blank, how they obtain their leads. If you don’t like the answers you receive, than move onto the next company, there are enough of them. It’s that simple.
Always remember, if you are not happy with customer service, than more than likely, you will not be happy with leads.
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