SEO Copywriting For Spiders - Nourishing the Logical Needs of Search Engine Spiders Milwaukee WI

A satisfied spider can spin you a healthy bottom line. If your web copywriting is not spider friendly, you're missing out on one of the most powerful, cost-effective ways to achieve online presence: search engine optimization (SEO).

Local Companies

Thom Pharmakis
414-270-9821
1041 E. Knapp Street #809
Milwaukee, WI
New Frontier Communications
708-302-5269
3408 S. 1st Street
Milwaukee, WI
Mike's My Copywriter
414-791-6457
2129 W. Kendall Ave.
Milwaukee, WI
Akoma Enterprises
(414) 342-0126
2535 W Highland Ave
Milwaukee, WI
Kaplan Test Prep & Admissions
(414) 277-9990
316 N Milwaukee St
Milwaukee, WI
Score Small Business Administration
(414) 297-3942
310 W Wisconsin Ave Ste 400
Milwaukee, WI
Protiviti
(414) 390-1700
250 E Wisconsin Ave Ste 980
Milwaukee, WI
Critical Solutions Inc
(414) 332-1044
2751 N Shepard Ave
Milwaukee, WI
Friends of Housing
(414) 643-5995
5000 W National Ave
Milwaukee, WI
Hoyum Collect
(414) 964-8321
4238 N Morris Blvd
Milwaukee, WI

A satisfied spider can spin you a healthy bottom line.

Search Engines send these programs, also known as robots, to 'crawl' and 'index' websites to help determine their relevancy and ranking.

If your copywriting is not spider friendly, you're missing out on one of the most powerful, cost-effective ways to achieve online presence: search engine optimization (SEO).

Consider these facts:

  • More than 500 million web searches are made daily (source: Google)

  • Search engines account for more than 85 per cent of all new visitors to a website (source: GvU)

  • Studies indicate only seven per cent of Internet users surf beyond the first 20 listings of a search engine

  • The Internet is home to more than 100 million registered domains (source: Netcraft)

    How to achieve SEO

    While online marketing strategies such as inbound links score points, many industry experts are of the same opinion: content is king! This is reinforced by the search engines themselves. For instance, Google advises webmasters one of the keys to a high ranking is to "create a useful, information-rich site."

    Essential ingredients to effective SEO copywriting:

    1) Determine the best keywords for your business and target market

    Choosing and using the right keywords within your web pages can make the difference between a top 10 and top 500 search engine ranking. To maximize targeted traffic to your website, you need to establish:

  • What your potential customers are likely to enter into a search engine

  • How often that search term is used

  • How many websites and pages you are competing against

  • What keywords your direct competitors are using, and with what success

    Depending on the nature of your business, your SEO copywriting might need to be 'regionalized' to reach your target market. For instance, a bicycle repair shop in Seattle, Washington might use the keywords: "Bill's Bikes bicycle repairs Seattle" as web traffic from another city would have little or no benefit.

    2) Assign one to three keywords per page

    Increase your chances of appearing on search engine results by using one to three keywords or keyphrases per page. For example, a Toronto-based web developer might have the following keywords on his home page: web design Toronto, web development Toronto, websites Toronto.

    3) Create keyword-rich copy

    Once your keywords are established, you need to incorporate them into content-rich SEO copywriting. Search engine spiders look for pages that are relative to a search phrase, so they like to see phrases repeated. As a result, your SEO copywriting should ideally comprise a keyword density ratio of three to seven per cent. This is calculated by dividing the keywords by the total number of words on the page.

    If your keyword density is too low, search engines may overlook your website. Meanwhile, overly aggressive SEO copywriting can get you flagged as a "spammer" and result in ranking penalties.

    Test your SEO copywriting

    Test your SEO copywriting today with one of several keyword density tools available on the Web.

    Copyright: Copyright c 2006-2008 Rick Sloboda

    About the Author:
    Rick Sloboda is a Senior Web Copywriter at http://www.webcopyplus.com Test your web copy with a free keyword density tool http://www.webcopyplus.com/tools Get more SEO copywriting tips http://www.webcopyplus.com/faqs


    Article Source: thePhantomWriters Article Submission Service

  • Featured Local Company

    Thom Pharmakis

    Interactive, email marketing, Web site content creation. Clients: Kelloggs, UBS, Lands' End, Peet's Coffee.

    414-270-9821
    1041 E. Knapp Street #809
    Milwaukee, WI
    http://www.thompharmakis.com/

    The long-running email marketing campaign I created for landsend.com earned the admiration of NEWSWEEK magazine for turning customers into "virtual penpals." (It also produced some of the highest open rates and click-thru rates in the industry.)

    As a writer, my passion is narrative marketing — deep branding through storytelling. Ideas, not just words.

    When a person buys a product, they are really buying a story about themselves. Are you the savvy sort who knows the value of a dollar? A committed citizen concerned with the environment? Or that discerning person of taste who embraces all the finest things in life?

    My particular specialty is developing compelling features and editorials (mainly for interactive media) as a means of projecting a brand's personality and values while drawing readers into the world of the brand by simple dint of being just plain entertaining.

    Learn more and see samples at http://www.thompharmakis.com


    Learn more and see samples at my Web site