Sales Marketing Idea West Virginia

The hardest thing we need to do today is grab the attention of the potential buyer and keep the attention long enough to help them buy your product.

Local Companies

CommuniTech
412-221-4550
50 Abele Road
Bridgeville, WV
Richmond Photography & Video
304-325-2571
405 Bland Street
Bluefied, WV
MONEY MASTEREE
(384) 253-8652
402 HUNTER ST
BECKLEY, WV
adventures in advertising Inc.
304-424-6933
606 market st
Parkersburg, WV
digital network resources
304-744-6611
5312 maccorkle ave sw
south charleston, WV
Bluelight-Marketing
304-369-5603
322 3rd Street West
Madison, WV
In Your Face! Promotion Company
412-720-1969
630 Knowles Lane
Chester, WV
liquidationshops
304-686-3778
55 HOWARD ST
CAMERON, WV
Small Business Development Center
(304) 399-1040
Huntington, WV
Small Business Development Center
(304) 367-4920
1000 Technology Dr
Fairmont, WV


Sales Marketing Idea

So let's imagine that you do sell office equipment and it's your turn to give your speech and the audience is full of CFOs. If you're a little strategic, you might go with something like: "The Five Ways our Office Equipment Can Benefit You." Again, an approach like this appeals only to those who are "buying now," and possibly those who are "open to it," but pretty much 90% of your audience is leaving.

So what title would have a broader appeal? How about: "The Nine Ways You're Wasting Money in your Operations and Administration." I'm not saying this is going to rivet the executive to their chair, but they're not leaving either. They'll stay to hear a little more. This is also true for an ad with that headline. It's definitely going to appeal to the top two tiers, but it also appeals to everyone in that stadium.

Everyone is interested in saving money in their operations and administration costs. Certainly every CFO is interested in that and, therefore, they would stay in the stadium. And if everything that follows has some substance to it, you've now taken your marketing and selling activity to an entirely new level.

The hardest thing we need to do today is grab the attention of the potential buyer and keep the attention long enough to help them buy your product. This approach of offering some education of value to them gives you a significant opportunity to attract more buyers and build more credibility. I call this "educational based marketing" and here's a line you should write down: You will attract way more buyers if you are offering to teach them something of value to them than you will ever attract by simply trying to sell them your product or service.

As another example, I had a merchant services company as a client. They primarily target retail stores. So in their audience are retail storeowners. If they walk out there and start off with: "I'm going to show you why our merchant services are better than anyone else's," the 90% are leaving as they are not in the market for merchant services right now. So what could you say to keep every retailer in their seats to hear a little more? Here's a great title: "The Five Reasons All Retailers Fail." The tactical executive reading this is already saying: "But if all I really want to do is sell merchant services, than why would I bother with all this?"

Answer:

1. Because offering an education that helps the buyer is going to get more buyer interest.

2. If the information is actually good and useful, it automatically repositions you in the mind of the buyer as much more of an expert than all your competitors. (You're teaching them things about their own business that they might not know.)

3. If you think and plan strategically, you will find a way to weave that information in such a way that ultimately sells your services far better than you could ever sell them by simply flat-out pitching your product.

Copyright: Copyright © 2008 Chet Holmes

About the Author:
Chet Holmes is founder of http://www.howtodoublesales.com is known for Holmes doubling sales of every company given to him as a line executive working for billionaire Charlie Munger. He has conducted training for more than 50 Fortune 500 and other prestigious companies and is author of The Mega Marketing and Sales Training Program, Business Growth Masters Series and Guerrilla Marketing Meets Karate Master.


Article Source: thePhantomWriters Article Submission Service

Featured Local Company

CommuniTech

412-221-4550
50 Abele Road
Bridgeville, WV
www.mktgcommunications.com

CommuniTech was founded in 1996 by Pam Selker Rak to provide specialized marketing with a high-technology focus.

Since February 2000, CommuniTech’s growth necessitated a move to expanded office space in Abele Business Park in Bridgeville, PA. In the same amount of time, CommuniTech’s client base grew 200 percent, keeping pace with the growth of high-tech in the western Pennsylvania region.

In May 2002, Pam Selker Rak was named one of the 50 Best Women in Business in the Commonwealth of Pennsylvania. In August 2002, she was also selected by a panel of judges and the Steering Committee under the Pittsburgh Urban Magnet Project (PUMP) and Pittsburgh Magazine as one of Pittsburgh’s “40 Under 40,” which honors young professionals who have made a civic and professional impact on the Pittsburgh region and recognizes young leaders within the community.

Pam Selker Rak is also co-founder of the Pittsburgh Marketing Summit, an educational and networking initiative that serves to provide useful and timely information to regional organizations with regard to the many disciplines and applications of marketing and technology.

CommuniTech offers a full scope of value-added marketing services that are practical, effective, and easy to implement. The services CommuniTech provides include, but are not limited to:

¨ Advertising design and placement
¨ Annual reports
¨ Audiovisual presentations/scripts
¨ Case study program development
¨ Consulting services
¨ Corporate identity design and development
¨ Crisis communication plans
¨ Direct marketing
¨ E-learning programs/applications
¨ E-marketing campaigns and programs
¨ Events planning and coordination
¨ Graphic design services
¨ Internet initiatives
¨ Marketing plans and implementation
¨ Multimedia initiatives
¨ Newsletters and publications (internal and external)
¨ Product launches
¨ Public relations
¨ Sales and product collateral development
¨ Technical writing, documentation, and training manuals and programs
¨ Web site development and Web-based application development
¨ Writing services



Please visit www.mktgcommunications.com to learn more about CommuniTech and to review case studies representing work we have done for our extensive clientele.


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