Author: Kevin MartinezDid you know that the average American goes through more than six hundred pounds of paper each year? DirecTV does and that is only one of the reasons they are working hard to forward their green initiatives and provide support and information to customers concerned about their carbon footprint.
Every day consumers are told to reduce waste and consumption, but not many businesses or agencies explain exactly how that can be done. Current and potential customers are encouraged to head to the DirecTV website for information about environmental issues as well as corporate and global initiatives. While a satellite television provider's website may not sound like the traditional resource for earth friendly information, DirecTV has committed a significant amount of its site to promoting their "Think Green" initiatives. This group of web pages delivers detailed information about all of the current green programming options, and also gives seasonal tips and secrets for living a more environmentally friendly life.
Additionally, DirecTV makes it pretty easy for any of their customers to help save the planet, and take care of their bill all at the same time! Currently they provide financial rewards to their customers who make the conversion to a totally paperless arrangement. Anyone who signs up for email communication, paperless monthly statements, and auto-payments will receive a one-time credit on their monthly bill. This translates to a cash bonus for those who simplify their own lives and help to save a lot of paper!
While providing online information and cash incentives are realistic and effective methods for helping customers "go green", DirecTV takes it even a bit farther by emphasizing and marketing the eco-friendly and eco-aware networks and programs they currently broadcast.
All of their subscribers have access to and can enjoy four special programs targeted to meet the informational needs of "green" viewers. Beginning with the Sundance Channel program titled "Big Ideas for a Small Planet", viewers will be introduced to a single subject or area of the environment that is currently threatened by the instability of life on the planet. The program concludes with interviews and information as well as products and solutions that all aim to give concerned viewers some positive solutions to the issue covered in the episode.
Next, they can tune into the popular Home and Garden Television network for episodes of the earth-friendly home improvement program called "Carter Can". During each episode the program's star demonstrates materials, techniques and "how to" for an interesting green building project.
Naturally, the Weather Channel would create a show about the effects of global climate change on the planet. Their "Forecast Earth" covers a different region, issue or weather pattern that is the result of environmental issues, and also covers what can be done to minimize or alleviate the problem.
Finally, for those with HD equipment, the "Discovery Channel" airs the program called "Planet Green" in the popular format. Each episode takes a look at a collection of current environmental topics and then introduces viewers and consumers to many lesser known products and approaches to leading a more earth friendly lifestyle.
About the Author:Direct TV is the largest and most trusted provider of satellite television in the U.S. And Direct TV has managed to get better customer service ratings than cable companies for the last eight years. Choose Direct TV packages, and you'll be thrilled by the quality and variety of the programming. Do you like reality TV, sports or movies? You can catch more channels in high-def with Direct TV, the leader in HD programming.
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