Selling Billboard Groundleases and Permits Washington DC

provided by:

There are few business plans as lucrative as obtaining and selling billboard groundleases and permits to competitors. The financial risk is nearly zero, and the profits can be in the five figures. The only reason that every man, woman and child in the U.S. is not doing this is because 1) they don’t know the opportunity exists or 2) they don’t know how to do it. While learning how to find billboard locations is fairly complicated and takes up about 100 pages of my book, let’s go over the right method to sell a billboard location, once you have obtained one. Unless you market it properly, any lease and permit you successfully achieve will never reach its true potential.

Here are the steps to marketing and selling a billboard location:

Make sure your lease is valid

The first inclination of a competitor upon being offered a billboard lease for sale is to go around you and try to cancel your lease and sign one himself with the same landowner. To protect yourself from this attack, make sure that the lease is fully executed and has all attachments. Also, make sure that you have paid the landowner some type of money to bind the lease—even if it is only $l00. In many states, a lease is not binding unless there has been some type of consideration given, and accepted, in cash. It is money well spent to have an attorney read your lease one more time before you put it out to market, to make sure that there are no mistakes you didn’t catch.