Selling Polished Solid Surface Tops Washington DC

The current market trend is a good way to evaluate whether or not your company is offering what consumers are buying.

Local Companies

Cintas
(540) 207-9656
1769 Brightseat Rd
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EMI
(202) 583-9594
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Altria Corporate Services, Inc
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Herman Miller
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Base 2
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BB & T
703-284-0511
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Billings Capital Management
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Blenheim Capital Services LLC
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The current market trend is a good way to evaluate whether or not your company is offering what consumers are buying. One thing that trends are reflecting is that consumers want a solid surface top to look like a polished rock top. That is very easy for consumers to want and trends to report, but as a fabricator it seems like a boat load of work. If done correctly, though, this trend doesn't have to mean more work for you. There is a relatively quick and simple way to accomplish a mirror finish.

Common Mistakes

I did not say a shiny finish or a high-gloss finish. Please note, I said a mirror finish. This is because a shiny finish is a solid surface top that has been buffed, but still has tons of scratches in the top and these scratches will become more and more obvious as time goes by. This will cause the top to look less desirable in a very short time and the end result is a customer call-back. Buffing is not a very durable finish, and I do not recommend installing this type of finish on a job, ever.

A high-gloss finish is more durable than buffing; however, there are usually some dull areas in the deck caused by fine sanding scratches still in the surface. A fabricator will buff and rebuff these areas with a rotary wheel to try to blend the top. In taking these steps, the top does get a little shinier, but the fabricator is actually making the scratches deeper. Yes, like buffing, those scratches are still there and will become more obvious with time, creating dull spots.

That is the problem with the rotary wheel and polishing solid surface, it digs as well as creates a tremendous amount of heat. Heat will scorch polyester or a blend very easily. When this happens you must resand that area or the finish will never look right, and you can't polish it out, so don't even try. You will only make it look worse.

Another mistake fabricators usually make is the high-gloss top doesn't look exactly the same everywhere on the countertop. To correct this, they apply wax or other products to make the deck look more uniform. That's great for out the door, but in a matter of weeks those blotchy areas will show up just as they did in the shop, but now the top is in the customer's home and they are not happy.

Dani Polishing System

That is one of the major problems with using the rotary wheel to finish your top; you are constantly throwing raw compound all over your finished work creating more dull spots. I polished tops for 10 years with the rotary wheel and I know how much work it takes to make a top look great. When Avonite announced its 1st annual edge treatment contest in 1995 I knew then the top I was going to do would need to be a mirror finish. I wanted to blow their socks off when they saw my top. That was the beginning of the Dani Polishing System—a vast improvement over the rotary wheel. (Don't get me wrong, I didn't throw my rotary wheel away; I still use it to rough finish the front edge and top of a coved backsplash.)

I spent three years perfecting and improving this system to make it so user friendly that even a home owner could use the system with perfect results. The system will not scorch polyester and is very clean, you only use very small amounts of compound, unlike the rotary wheel where you end up with Lambs wool and compound everywhere.

Over the past 21 years of fabricating solid surface, 30 percent of all the tops that have been fabricated in my shop have been installed with a mirror-polished finish. I basically only sell two finishes, mirror polish and satin finish. I have never been able to sell a matte finish because the customer will always say the finish is too dull—they want the shinier one. With more than 1,200 mirror-polished tops in service, I have never been called back to refinish any of those installed, although I have repolished many tops installed by other fabricators.

I know you are thinking, how is that possible? The first thing to do is to teach your customers how to clean their top—no solfscrub, scotch-brite or cleansers. A mirror finish is very easy to maintain because all scratches have been removed. That means there is no place for stains to collect. A little 409 or Fantastic will do the trick. Because the number one destroyer of polished tops are those 99 cent coffee mugs and stoneware, I also give my customers several sheets of 400-grit wet/dry sand paper to sand the bottoms of their mugs and plates so the rough glazing edges are gone. If the customer doesn't want to do the sanding, I will include the cost in my price and do it for them.

A mirror polished finish is the most durable of all the shiny finishes out there. The reason is because all the sanding scratches have been removed and the top is uniform. This means there are no covered up scratches and no dull or hazy spots. Over time the top will wear at an even rate. There are going to be fine scratches because of wear, but they will be the same everywhere and the only time you will be able to see them is when you look into the reflection of a down light shining on the top. If you stand back two feet, the top still looks like it did the day it was installed. With proper care these scratches appear at a fairly slow rate.

If the top has been polished correctly, that "wow" factor from two feet will never go away. That is what the customer wants and that is why they chose a polished top. I see some of my past customers with polished tops now and then. I saw one countertop last month that was installed in 1994 and even I was amazed that from two feet away her top still looked like it did the day it was installed. She loves her countertop and has given me many referrals over the years.

The most important part of the polishing process is the sanding. If the sanding is wrong the top will never look good—no matter what you do. The following is my sanding process. I then follow it up creating the mirror finish with the Dani Polishing System and polishing process to achieve a mirror finish.

Sanding 101

Sand the deck to a minimum of 15 microns. I recommend wet sanding on all grits (60-, 30-, 15-micron). I do not recommend sanding the deck with 80 micron, because it is too time consuming to remove the 80 micron scratches. For deep scratches you may want to use 80-micron abrasives, but only sand the scratch out half way and then finish with a 60-micron abrasive. If you sand out a scratch completely with 80 micron you will have to do additional sanding in that area to remove the 80 micron scratches. This will cause a dip in that area.

You should use a squirt bottle with water, window squeegee and dish bucket to remove the water. Clean your sander before you start sanding and between each grit. This means remove the pad and clean the counter weight, back of the pad and holes. If this is not done, you will have contamination falling on your deck as you sand from previous sanding procedures, causing pig-tails and deeper scratches than you are sanding with. Remove all dust shrouds on your sander so you can squirt water into the holes of the pad while sanding, this helps to reduce the amount of water you need while sanding.

When sanding, you should steer clear of Standard Cami, P- European Grade or Open Coat sand paper if you expect a good finish after polishing. These grits are not refined enough to give a fine finish to polish, but are great for matte or satin. You should only sand with electrocoated film in micron grit. I would suggest 3M268L with holes, because the holes help to eliminate the hydroplaning problem of sanding a flat surface with water.

My polishing process is somewhat time consuming, taking about 3 hours to do 60 sq. ft. One thing you are able to do with the Dani Polishing System, that is nearly impossible to do with any other method, is to make a sheet of acrylic look as shiny as a sheet of polyester. Although this method may not suit your needs, it takes very little experience and produces results that your consumer will be happy with.

Dani Homrich is the owner of Dani Designs, creator of the Dani Clamp and the Dani Polishing System. For more information contact Dani Designs at 1531 W. Hamlin Rd, Rochester Hills, MI 48306, 248-852-9248, danidesigns@sbcglobal.net, http://www.daniclamp.com.

author: By Dani Homrich


Featured Local Company

Cintas

5402079656
1769 Brightseat Rd
Washington, DC

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