Showroom Designs Washington DC

Traditional showrooms have produced mixed results for remodelers. They're attractive because they provide a controlled environment for product selection. But for some companies, floor displays smack of shopping-center furniture stores. And that retail atmosphere runs counter to the luxury or high-design brand many upscale companies promote. Keeping displays updated is another challenge, as every new manufacturer release makes existing installations obsolete.

To upend this cost-benefit imbalance, a growing number of companies are updating the showroom concept, creating sleek, client-ready environments that offer the best of traditional showrooms without the sales floor feel.

San Diego design/build firm Marrokal Construction has two facilities: a corporate/construction headquarters and a separate Design Center that serves as the company's face. The Design Center is a working design office and conference space for meeting with clients — all design-related meetings after the initial in-home consultation are held there.

Much of what's on display at the Marrokal Construction facility is integrated into the design of the space itself.

Photo Credit: Marrokal Construction

The facility includes several conference rooms, as well as product selection rooms, where materials are stored in custom Marrokal cabinetry and only displayed to clients as needed. Though the office is in a commercial building, Marrokal built it out with residential finishes. Archways, custom ca

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