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Originally published at Internet.comOkay, this is an EC Tip basic: do not, under any circumstances, send unwanted email to people who have not requested it. There are many ways to collect email addresses and while unsolicited bulk email may seem like a good way to spread the word about your great ecommerce site, all it will do is ruin your reputation.
Instead of a blind mass emailing, send your email to individuals that you know are interested in what you have to say. Here are some ways your email can avoid the "delete" key: * Have them subscribe to your company newsletter (see Birds of a Feather...email together) * Ask previous customers if they would like additional information sent to them * Put a sign up box on your site so that they can request email when you are running special promotions or sales
Online consumers are becoming more annoyed with spam and more concerned about their privacy. If you don't believe it, here are a couple of articles that might convince you that spamming is a no-no:
Fear and Loathing with E-Commerce
Attention Holiday Shoppers: You Have a Greeting Card!
Author: Robyn Greenspan
Read article at Internet.com site