Have you ever wondered how to do the following with your list?
How you can easily get new subscribers, increase responsiveness, easily create more products proven to sell, increase the frequency of purchases, be able to sell higher priced backend products, create a closer and more profitable relationship?
You can do all of the above and more with well-designed teleseminars.
But first, lets take a quick look at the challenges every list marketer faces. Perhaps the biggest is finding a balance between quality content delivery and offers. Too many offers, too often, will desensitize your list. Obviously you want to avoid that at all costs.
You can have lots of fun with teleseminars because you can be creative with them and your marketing. There's a bit of an air of excitement to verbally interact with your list. And guess what...?
It's goes BOTH ways!That's right. Your subscribers, as well as "newer" subscribers, will feel the same way. It's so incredibly easy to get used to the same old marketing rut. Sending emails to your list. No matter how good your email copy... nothing... I mean NOTHING can replace the power of the human voice.
The end result of just that one thing will strengthen your relationship. You'll be seen less as a marketer, and hopefully your list will be seen less as... just a list of names and email addresses. So you'll have a stronger desire to deliver excellent content and value.
All good stuff!So here's how to immediately add value with your teleseminars and increase profits. By the way... this is just step one with this profit stream. Keep reading...
You can invite people to attend at no cost. It's free. But you can offer transcripts and audio recordings for a fee. You can even create multiple offers with different price points for them. Lower and higher priced offers for different options.
Also... you can offer additional, relevant offers at the end of your calls.You can really juice up your teleseminar format by creating a series of teleseminars with a common theme. For example, a series of 5, 7, or 9 calls ALL with a common theme relevant to your business and market. So there! Instant profit multiplier with a teleseminar series. And you'll be giving your list MORE value.
You'll be able to increase your contact frequency with communications related to your teleseminars. Think about it. You'll contact your list to announce and inform about the call. You'll send timely reminders just before and the day of the call. And definitely a follow-up after the call.
You can still make offers in all the additional emails associated with the calls.And... you can still contact those who didn't initially sign-up to attend. You can provide feedback or testimonials to entice. And you just may get some latecomers to sign on. If they upgrade to receive transcripts or audios, then that's only more profit for you!
You can grow your list by either advertising your teleseminars or with some well-placed JV's. You know joint ventures are powerful. A few JV's to advertise your teleseminars could possibly sell it out very quickly. And that's more subscribers for you.
What about developing some new products to market?You can sell the transcripts and recordings to anyone within your market! You can make offers to your list for those who didn't attend. You can also sell them with PPC and any other form of advertising. Or you can backend them for any relevant product offer. You can even use them as bonus offerings. How about breaking down the series into smaller products?
You see? You really can get very creative with this stuff.
Here's some more food for thought...Ok, you've done one teleseminar series. You have experience under your belt. You have a completed structure and process sitting on the shelf. So? Do it again, later. That's right! Perhaps you can do it again later in the year. Maybe put something new into it. Add on a little bit to spice it up. Or...
You can create yet another relevant teleseminar series and do it again! It'll be much easier the second time because you've already done it. Depending on your market and products, you may have room for a whole series of teleseminar series!
So everything mentioned above can be multiplied. And it only means more profits and more value to your customers. Totally win-win!
Marketing and growing your business doesn't have to be stale and boring. Just realize there are many more creative approaches available for you.
Copyright: Copyright © 2008 Dan Lok
About the Author:| A former college dropout, Dan "The Man" Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Discover how you can maximize your website profits in minimum time. For a limited time, you can test- drive Dan's Insiders Club for 30-days Risk-Free and get $1,165 dollars worth of bonus gifts. Rush cover to: http://www.websiteconversionexpert.com/testdrive.html
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