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SEE ALSO: What a Woman Wants Behind Her WheelSEE ALSO: Carz4Girlz - Because Girls Are Car Crazy Too!Washington DC November 12, 2007; The AIADA newsletter reported that tobuy the Chevy Silverado heavy-duty pickup, some might argue that inaddition to the $22,225 sticker price, you also need a Y chromosome.
That'sbecause 93 percent of the truck's buyers are men. In fact, males own aboutnine out of 10 heavy-duty pickup trucks on the road, according to findingsby AutoPacific, a market research firm focused on the auto industry.
Womens' tastes run a little more refined.
What gives? Though car companiestypically avoid making gender-specific vehicles, Jim Hossick, vicepresident at AutoPacific told MSNBC, "some cars are more masculine orfeminine by nature."
While AutoPacific's data shows brands such as Hummer,Dodge, Porsche, and GMC are most popular among men, models produced bySaturn, Honda, Volkswagen, and Hyundai are the biggest hits with femaledrivers.
"People who have tried to make a vehicle that is female-centrichave failed," says Hossick. "Women might buy a 'man's' vehicle, but menwon't buy a 'women's' car."
Women's Cars
Volkswagen New Beetle Convertible - Owners: 63% female
Honda CRV - Owners: 62% female
Hyundai Tucson - Owners: 60% female
Saturn Vue - Owners: 60% female
Honda Element - Owners: 57% female
Men's Cars
Chevy Silverado Heavy Duty - Owners: 93% male
Ford F-350 - Owners: 93% male
Nissan Titan - Owners: 91% male
Chevrolet Corvette - Owners: 90% male
Dodge Ram - Owners: 89% male
Read article at Autochannel.com