The Next Big Thing or Viva La Revolution Orlando FL

No matter what industry you're in, everyone wants to know what the next big thing is going to be.

Local Companies

Royall Media, Inc.
(386) 747-1964
1916 S. Ferncreek Ave
Orlando, FL
Acropolis Inc
(321) 281-8105
2500 Kunze Ave
Orlando, FL
The Group Advertising
(407)898-2409
4767 New Broad St
Orlando, FL
Action Products International
(407) 481-8007
390 N Orange Ave
Orlando, FL
Air Power Marketing
(407) 895-9916
PO Box 10
Orlando, FL
Egg Marketing & Public Relations
407.895.7296
2023 Mount Vernon Street
Orlando, FL
Wilkie Birdsall
407-619-6185
614 North Eola Drive
Orlando, FL
Steve Rugg
407-277-2406
P.O. Box 608410
Orlando, FL
C&C Transcription, Inc.
(407) 240-3213
5439 Micco Drive
Orlando, FL
1 Team Advertising Inc
(407) 854-5138
334 Fairlane Ave
Orlando, FL

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No matter what industry you're in, everyone wants to know what the next big thing is going to be. You know what I mean—the next trend or product or thing that will revolutionize the market and change everything going forward.

For many, UV technology is it.

UV flatbeds have been on the market for several years now—followed closely behind with UV hybrid printing machines—and print providers have taken to them. The instant dry ink can increase productivity—no need to stand around waiting for ink to dry before going through your post-printing processes. And instead of printing and then mounting, UV flatbeds gave shops the ability to print on all kinds of rigid materials—anything that would fit under the printhead from toilet seats and ceiling tiles to doors and various metals and even glass. And then, there was the ability to use white ink for flood coats and spot colors.

And then things changed. Inks became more flexible, allowing for vacuum forming and roll-to-roll printing—without cracking. As the technology continues to improve—on both the ink and equipment sides—placements are forecast to grow. According to reports by I.T. Strategies, UV roll-to-roll printers—this does not include any of the UV hybrids—could grow from an installed base of 199 printers in 2006 to 1,300 by 2011, a CAGR of 46 percent. Total manufacturer revenue from UV roll-to-roll printers (hardware, ink, and media) is forecast to increase from $121 million in 2006 to more than $560 million by 2011, a CAGR of 36 percent.

But will it replace solvent roll-to-roll printers? "It might be too early to tell," said Liz Ziepniewski Logue, senior consultant at I.T. Strategies. "There is vendor motivation to move to UV roll-to-roll and, according to I.T. Strategies research, many end users believe UV inkjet printers will be the future of the wide-format graphics market. While we do not expect that UV roll-to-roll printers will replace solvent inkjet printers in the near future, we do expect UV roll-to-roll inkjet printers to impact solvent printer sales and output over the next three years. How much will depend on how quickly vendors continue to develop UV products."

And from the looks of things at SGIA and other industry trade shows, developing new UV products doesn't look like it's going to be an issue. For a little more discussion about UV roll printers and their role within the wide-format market, turn over to page 18. For a look at how some UV flatbed printers are being integrated a little further into a print provider's workflow, make sure you check out the Process & Workflow article beginning on page 30. In addition to talking about the print/cut machines on the market, Bill Schiffner takes a look at how some of the partnerships and technology integration has helped to increase productivity within wide-format businesses.

But, no matter which way you look at it, UV technology is here to stay and we might be in the middle of a revolution—technologically speaking, that is.

author: BY DENISE M. GUSTAVSON


Featured Local Company

Royall Media, Inc.

Ad Agency Royall Media, Inc.'s Website

3867471964
1916 S. Ferncreek Ave
Orlando, FL
http://www.royallmedia.com

Royall Media, Inc. is a full service advertising agency taking an integrated approach to client's marketing campaigns through consistent branding across print, radio, TV, and interactive web. The company also consults on developing marketing plans, provides market research, and implements guerrilla marketing tactics. The company's most notable niche is the building of interactive websites, search engine optimization, online marketing, and online PR to drive traffic to websites once they are built. The company has also developed a technology to provide search engine indexing of Flash websites (normally difficult if not impossible for search engines to index in their organic results.) The results oriented company puts tracking efforts in place and makes suggestions to improve upon a company's then current marketing efforts and for everything the agency does from that point forward. Clients range from the privately owned company to larger international corporations that include Hilton, Ruth's Chris Steak House, TGI Fridays, Darden Restaurants, Orange Lake Resorts, and Fiserv.

Royall Media, Inc.'s Marketing Blog
Royall Media, Inc.'s Press Release Blog

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