The Simplest And Easiest Way To Position Your Business Ahead Of The Competition! Birmingham AL

Here's a short marketing quiz that's a real eye-opener. Answer the following three questions-the first answer that pops into your head.

1. Name a brand of blue jeans.

2. Name a hamburger fast food restaurant.

3. Name a car rental company.

Are you done? Here's what I think you answered:

1. Levi's

2. McDonald's

3. Hertz

Can I read your mind?

Am I a psychic?

Well, sorry to disappoint you - but I'm not.

I'm just demonstrating the power of the marketing strategy I'm about to reveal.

take a moment to imagine what kind of success your business would have if your product or service were similarly imprinted into your customers' minds.

Each of these brands and businesses "owns" a unique position in your mind. They mean something special to you.

I can almost hear you protesting, "But Dan, those companies spent millions of dollars to position themselves. I don't have a million-dollar marketing budget! How can I position my business, in my customers' minds, with little or no marketing budget to work with?"

The answer is to create a Unique Selling Proposition (USP).

The concept "USP" is the brainchild of Rosser Reeves, once the chairman and chief copywriter of the Ted Bates & Co. advertising agency. In the 1950s, their advertising agency single-handedly set the stage for creative television commercials, something that had never been done before.

Reeves was an outspoken and larger than life character with a passion for advertising. One of the reasons the company soared was because of his USP theory.

His definition of what makes a USP holds true today:

All advertising must make a proposition to the customer: Buy this, and you will receive a specified benefit.

The proposition must be unique; something competitors cannot claim, or have not chosen to emphasize in their promotions.

The proposition must be so compelling that it motivates millions of people to act.

A USP is not just a slogan or a phrase that will appear in your advertising, although that's one potential use for it.

A USP is a concise and memorable phrase that answers your prospects' implicit question: "Why should I choose your business, product, or service versus any other?"

You may have a hot product or service, but if you cannot powerfully describe its unique value to your prospects (and create some excitement among potential buyers), you may not truly have a basis for long-term success.




Copyright: Copyright c 2006-2008 Dan Lok

About the Author:

A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert. To find out what Dan is up to now, visit him at: http://www.WebsiteConversionExpert.com

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Echelon Marketing LLC

Echelon Marketing is a marketing and advertising firm in Birmingham, Alabama focused on fostering local companies.

205 215 2090
First Avenue South
Birmingham, AL
Echelon Marketing LLC

Echelon Marketing is a local advertising and marketing firm in Birmingham, Alabama. Our focuses are print, photography, design, business development, branding, and social media. Our main goal is to foster local companies and promote area businesses and venues through social media marketing.

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