Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Massachusetts

If you own a shop in the middle of the desert, and nobody walks past... obviously you're not going to attract many customers. If you own a vegetarian café in the middle of a meat-eating suburb... you could get very skinny... very fast. And if you run ads where...

Local Companies

Hotwire, Inc
(508) 386-3841
314 Lincoln Ave
North Dighton, MA
Bedrock, Inc.
781 526 3755
Floor 2
Wakefield, MA
LaVoie Strategic Communications Group, Inc.
7815960200 X103
487 Humphrey Street
Swampscott, MA
Christine Pinney Marketing/E-Newsletters
781-271-0398
PO Box 736
Bedford, MA
BlackSheep Marketing
617-426-8200
7 Faneuil Hall
Boston, MA
CeME Inc.
(617) 262-6782
29 Commonwealth Avenue
Boston, MA
Blue Monster PR
978-356-6330
50 North Main Street
Ipswich, MA
myMarketingManager
(781) 643-9716
30 Hamilton Road, Suite 203
Arlington, MA
Manard Warren & Associates
617 442-9099
191 Calumet Street
Boston, MA
Local Pull
866-225-9526
551 Main Street
Boylston, MA

Why Marketing Success Often Has Nothing To Do With The Advertising Copy...

If you own a shop in the middle of the desert, and nobody walks past... obviously you're not going to attract many customers.

If you own a vegetarian café in the middle of a meat-eating suburb... you could get very skinny... very fast.

And if you run ads where either:

a) The wrong people see them

Or

b) Not enough people see them

Your phones aren't going to ring... and nobody is going to come into your store...

  • No matter how good your copy is.
  • No matter how good your headline is.
  • No matter how good your offer is.

    And I see people make this mistake all the time. For instance, about a year ago I was chatting with a guy I know who sells computer gear to businesses... and he was thinking about placing an ad in the Sydney Morning Herald.

    What's wrong with this? My guess is 90% of the people reading the Sydney Morning Herald are NOT business owners... and therefore 90% of his advertising dollar is wasted.

    What's the alternative? Place ads in business publications where you are reaching 100% of your target market.

    Or alternatively, rent a list, and direct mail the decision makers within the specific companies you want to approach.

    You may pay more to reach each individual: however every single person you communicate with is a potential client. It makes a lot more sense... doesn't it?

    And here's a tip for those businesses who sell products to the general public (like property, clothes, entertainment, home improvement, food or anything else).

    If you want your ad to be seen then place it:

    a) On the right hand side of the newspaper. Research has proven that right hand side pages get a better result than left hand side pages.

    b) In the early general news... as far forward as you can. I always go for page 3, 5 or 7. And pay the loading (usually 30 - 50%) because my experience shows it's well worth it!

    But don't take my word on it. Implement these strategies, measure the results and see what results you achieve in your business.

    Copyright: Copyright © 2006-2008 Scott Bywater

    About the Author:
    Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get access to his highly prized complimentary copy of '7 Ways To Boost Your Turnover... No Matter What The Economy' (valued at $29.95) and a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au


    Article Source: thePhantomWriters Article Submission Service

  • Featured Local Company

    Web Marketing Consultant - Nick Stamoulis

    781-223-3651
    PO Box 650
    Canton, MA
    NickStamoulis.com

    Nick Stamoulis helps businesses reach their strategic goals, through interactive and traditional outlets. Whether your objective is to increase your sales, conversions, brand or industry awareness, I can help you improve your efficiencies and increase the ROI of your marketing efforts.


    SERVICES INCLUDE THE FOLLOWING:

    Email Marketing
    Search Engine Optimization (SEO)
    Paid Search Marketing
    Strategic & Media Planning
    Marketing ROI
    Web PR
    Branding
    Creative Direction & Copywriting

    Nick Stamoulis
    Toll Free - 877.453.5079
    Local - 781.223.3651
    nick@nickstamoulis.com
    www.nickstamoulis.com

    Regional Articles
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Acton MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Agawam MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Allston MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Amesbury MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Amherst MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Andover MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Arlington MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Attleboro MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Beverly MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Billerica MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Boston MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Braintree MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Bridgewater MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Brighton MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Brockton MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Brookline MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Buzzards Bay MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Cambridge MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Charlestown MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Chelmsford MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Chelsea MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Chicopee MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Danvers MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Dedham MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Dracut MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... East Falmouth MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... East Weymouth MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Easthampton MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Everett MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Fairhaven MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Fall River MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Fitchburg MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Foxboro MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Framingham MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Franklin MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Gardner MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Gloucester MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Haverhill MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Hingham MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Holyoke MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Hyannis MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Hyde Park MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Jamaica Plain MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Lawrence MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Leominster MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Lexington MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Longmeadow MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Lowell MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Ludlow MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Lynn MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Malden MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Marblehead MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Marlborough MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Mattapan MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Medford MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Melrose MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Methuen MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Middleboro MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Milford MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Milton MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Natick MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Needham MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... New Bedford MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Newburyport MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Newton Center MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... North Adams MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... North Andover MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... North Attleboro MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... North Dartmouth MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Northampton MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Norton MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Norwood MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Peabody MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Pittsfield MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Plymouth MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Quincy MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Randolph MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Revere MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Roslindale MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Salem MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Saugus MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Scituate MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Shrewsbury MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Somerville MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... South Hadley MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... South Weymouth MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Southbridge MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Springfield MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Stoneham MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Stoughton MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Swampscott MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Taunton MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Tewksbury MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Walpole MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Waltham MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Watertown MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... West Roxbury MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... West Springfield MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Westborough MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Westfield MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Westford MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Weymouth MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Winthrop MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Woburn MA
    - Why Marketing Success Often Has Nothing To Do With The Advertising Copy... Worcester MA
    Related Local Events
    Chamber Nite @ Asters
    Dates: 11/19/2008 - 11/19/2008
    Location: Asters Steaks and Raw Bar
    Pittsfield MA
    View Details

    5th Annual Evening for HOW
    Dates: 11/21/2008 - 11/21/2008
    Location: The Lobster Pot Restaurant
    Provincetown MA
    View Details

    Spectacle of Lights
    Dates: 11/23/2008 - 12/31/2008
    Location: Throughout Cape Cod
    Sandwich MA
    View Details

    CHRISTMAS IN ORLEANS
    Dates: 11/28/2008 - 11/29/2008
    Location:
    Orleans MA
    View Details

    Santa Arrives in Salem!
    Dates: 11/28/2008 - 11/28/2008
    Location: Hawthorne Hotel
    Salem MA
    View Details
    Rate Article
         
    Articles Insider

    Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin

    Topics:
    Advertising Engineering Home Services Retail & Consumer Services
    Business Services Entertainment Industrial Goods & Services Software
    Career Family Insurance Technology
    Cars Financial Services Internet Telecommunications
    Computer Hardware Food & Beverage Legal Transportation & Logistics
    Construction Health Pets Travel
    Education Home Electronics Real Estate Wedding