Working With Sponsorship Salespeople Louisville KY

Before you can successfully work with sales reps, it helps to understand the sales cycle and each step involved in closing a sale. Here, we'll suggest ways to delineate the sales process, as well as listing further steps for working with sales reps.

Local Companies

The Michael Strickland Group Sandler Training
502-454-5454
9700 Park Plaza Ave
Louisville, KY
Bittersweet Marketing Inc
(502) 459-4363
1936 Meadowcreek Dr
Louisville, KY
Executive Communications
(502) 412-5450
10355 Linn Station Rd
Louisville, KY
Maverick Marketing & Media
(502) 893-9406
141 N Sherrin Ave
Louisville, KY
Luken & Nugent Health Care Communications
(502) 425-6683
9707 Shelbyville Rd
Louisville, KY
Promoter Inc Marketing Communications
(502) 562-1969
550 S 4th St
Louisville, KY
Nimbus
(502) 568-9411
1024 W Main St
Louisville, KY
Harte Hanks Direct Marketing
(502) 561-3491
101 N 7th St
Louisville, KY
Griffin Fund Raising and Marketing
(502) 671-0680
2301 Hurstbourne Village
Louisville, KY
Captive Indoor Media
(502) 896-0947
130 Fairfax Ave
Louisville, KY

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1. Understand the Sales Cycle
Before you can successfully work with sales reps, whether they're part of your own organization or employed by an agency hired to close sponsorship deals for you, it helps to understand the sales cycle and each step involved in closing a sale. Knowing this is key to providing the right training, compensating the right behaviors, keeping reps focused on the right priorities, and designing the right communication systems to move the sale from one step to the next, says Steve McClatchy, president of Alleer Training and Consulting in Malvern, Pennsylvania. McClatchy, who has worked with companies like Ikea and Microsoft, breaks the sales cycle down into six steps: marketing, where the market becomes aware of your product or services; appointment booking, where reps will go out into the marketplace to find appointments with people who have an interest; questioning, where theyll determine what the potential clients needs are; presentation, where theyll present the solutions to those needs; overcoming objections; and delivering solutions.2. Define Your Involvement
Once the sales process is clearly delineated, determine where the rep's participation will begin and end. Do you want them to book appointments that you'll then go on yourself? Or do you want to go withthem? Do you want to go on the presentation? Knowing what your strategyand approach is, and the relationship you want to have with your rep,is going to be critical to your success, McClworks with the sponsor for the duration until the event.


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Featured Local Company

The Michael Strickland Group Sandler Training

502-454-5454
9700 Park Plaza Ave
Louisville, KY
www.mstricklandgroup.com

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