Writing a Jingle Columbus OH

A jingle, in advertising vernacular, is a catchy phrase or slogan, which is set to a cheerful tune. In this article, you’ll learn an outline of how to write a jingle.

Local Companies

Hicks Partners, LLC
614-221-2800
10 W. Broad Street, Suite 900
Columbus, OH
Young Isaac Inc
(614) 224-6100
23 N 4th St
Columbus, OH
Salter & Associates
(614) 488-6886
1500 W 3rd Ave
Columbus, OH
Stolz Mead Advertising
(614) 228-1400
159 E Livingston Ave
Columbus, OH
Marketing Supplier
(614) 225-0100
325 E Livingston Ave
Columbus, OH
Retail Marketing Group
(614) 488-3439
445 Retreat Ln W
Columbus, OH
Stonefly Communications Group
(614) 543-6020
500 Olde Worthington Rd
Columbus, OH
Paradigm Marketing
(614) 794-9177
3721 Corporate Dr
Columbus, OH
42Fish
(614) 223-0058
243 N 5th St
Columbus, OH
Revista Mundo Hispano
(614) 785-1177
1425 E Dublin Granville Rd
Columbus, OH

Are you asking yourself as you read this, 'just what is a jingle?' A jingle, in advertising vernacular, is a catchy phrase or slogan, set to a cheerful tune. The jingle ideally becomes associated with the product. Consumers world-wide, the manufacturer hopes, will remember the jingle and buy the product.

I'll present an outline of how to write a jingle and tips for writing effective ones.

  1. Know the product: What are you trying to sell? A service? A product? A company? What does it do, provide or offer? Familiarize yourself with its benefits, capabilities, and distinction. What makes it superior to others of its kind?

  2. Drill the name: The jingle mustmention and repeatthe specific name of the product or company and what itdoes. You want to ensure that the consumerremembers the name in conjunction with the type of product. If they repeat it, they are more likely to buy it. With a good jingle, the consumer may actually begin tocall all products of that type by the trade name! For example, Kleenex tissues -- ever heard someone ask for a 'Kleenex?' You know that they mean tissue.

  3. Set your slogan to a tune: There is much evidence to show that we remember tunes better than mere words. That's why a jingle is generally much easier to remember than just a slogan. I can remember jingles from when I was young -- well, a looong time ago. It's usually the song that I remember. In fact, teachers often make songs to help students remember certain concepts.

    Your tune should be light and lively,set inan upbeat major key. The tempo should be quick and the rhythm snappy, like a march or a cheer. I tend to remember jingles that are witty or funny.

    If you use a well-known tune or song, the rights to the music must be listed as 'public domain.' Typically, after a given period of time (say,100 years), the tune becomes 'public domain' automatically. McDonald's used Beethoven's 'Fur Elise' in a commercialabout 12 years ago, under the 'public domain' law.

    ...

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Author: Marilisa Sachteleben

Featured Local Company

Hicks Partners, LLC

614-221-2800
10 W. Broad Street, Suite 900
Columbus, OH
http://www.hickspartners.com

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