Writing a Jingle Washington DC

Are you asking yourself as you read this, 'just what is a jingle?' A jingle, in advertising vernacular, is a catchy phrase or slogan, set to a cheerful tune. The jingle ideally becomes associated with the product. Consumers world-wide, the manufacturer hopes, will remember the jingle and buy the product.

I'll present an outline of how to write a jingle and tips for writing effective ones.

1. Know the product: What are you trying to sell? A service? A product? A company? What does it do, provide or offer? Familiarize yourself with its benefits, capabilities, and distinction. What makes it superior to others of its kind?
   
   

2. Drill the name: The jingle mustmention and repeatthe specific name of the product or company and what itdoes. You want to ensure that the consumerremembers the name in conjunction with the type of product. If they repeat it, they are more likely to buy it. With a good jingle, the consumer may actually begin tocall all products of that type by the trade name! For example, Kleenex tissues -- ever heard someone ask for a 'Kleenex?' You know that they mean tissue.
   
   

3. Set your slogan to a tune: There is much evidence to show that we remember tunes better than mere words. That's why a jingle is generally much easier to remember than just a slogan. I can remember jingles from when I was young -- well, a looong time ago. It's usually the song that I remember. In fact, teachers often make songs to help students remember certain concepts.
   
   Your tune should be light and lively,set inan upbeat major key. The tempo should be quick and the rhythm snappy, like a march or a cheer. I tend to remember jingles that are witty or funny.
   
   If you use a well-known tune or song, the rights to the music must be listed as 'public domain.' Typically, after a given period of time (say,100 years), the tune becomes 'public domain' automatically. McDonald's used Beethoven's 'Fur Elise' in a commercialabout 12 years ago, under the 'public domain' law.
   
   

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Author: Marilisa Sachteleben